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Indeed, fully 62% of posts studied here linked to another website (a quarter of these linked to common sites hosting images or videos). These can be original content, links to outside content or a combination of the two. Users submit posts, known as submissions (referred to as “posts” in this report). In its structure and function, Reddit contains elements of a discussion board, social networking site and messaging service. Many of these differences are in line with Reddit’s younger, more liberal user base. About one-in-five (18%) Reddit users specifically named Reddit as the most helpful source.
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They are less likely, though, to be learning from nightly network news, cable or local TV news, or the print edition of a local daily newspaper.Īnd when asked for the one type of source they find most helpful for election information, social networking sites ranked first with 44% of Reddit users saying so. They are also more likely than the general public to be learning about the election from other sources, including news websites or apps, late night comedy shows, and the apps, emails, or websites of issue-based groups.
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These users are not solely getting news on Reddit. This is especially pronounced among liberal Reddit users, of whom fully 59% said they learned something. Within Reddit users overall (not just Reddit news users), 45% report learning something about the presidential campaign or candidates on the site in a given week. To get a better understanding of the dynamics of news conversation on Reddit, the analysis in this report focuses on a current and often passionate conversation: the 2016 presidential candidates. adults, about half (49%) are men, just 22% are 18- to 29-year-olds and about a quarter (24%) say they are liberal.Īs could be expected, Reddit news users are also heavy internet users: 47% report going online almost constantly (compared with 21% of U.S. adults get news on Reddit.īoth Reddit users in general and users who get news on the site tend to be young, male, and to self-identify as liberal at higher rates than the overall public.Ībout seven-in-ten (71%) of Reddit news users are men, 59% are between the ages of 18 and 29, and 47% identify as liberal, while only 13% are conservative (39% say they are moderate). adults report using Reddit, about seven-in-ten of these users (78%) get news on the site.